Layla and Kays
Layla & Kays is a science-led haircare brand founded by Dr. Olusola Idowu, inspired by a passion for creating real world solutions through innovation. Built on more than 14 years of biotech research at HexisLab, the brand develops high performance haircare products specifically designed for curly and textured hair. Combining scientific expertise with natural ingredients, Layla & Kays focuses on nourishing, hydrating, and protecting hair while promoting long term scalp and hair health.
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Beyond haircare, the brand is committed to inclusivity and empowering underserved communities. Dr. Idowu is a strong advocate for diversity in beauty and innovation, using his work to bridge science and social impact. Today, Layla & Kays stands as a trusted brand that helps people embrace their natural hair with confidence through effective, science-backed solutions tailored to textured hair needs. ​
Divine Atelier and Layla & Kays align strongly through their shared commitment to healthy hair, inclusivity, and education. Both brands are passionate about helping people embrace their natural hair, particularly textured hair, by addressing the gaps in knowledge, care, and representation within the industry.
At Divine Atelier, the focus is on creating an inclusive salon experience where all hair types are welcomed, celebrated, and cared for with personalised treatments and professional expertise. Similarly, Layla & Kays prioritises textured hair health through science-backed, nourishing products designed to strengthen and protect natural hair.
Both brands also share a deeper purpose of empowerment -encouraging people to feel confident in their natural beauty while challenging outdated beauty standards.